Why Social Media is Important for Business

| Social Media Marketing

Social Media platforms have become windows for users to see what’s happening in the world. Many users are actively online to eternally scroll up for updates. According to Statista, social media users spent an average of 135 minutes on browsing, watching videos, and other online activity daily. In fact, in 2017, there are 2.46 billion social media users and they only continue to grow in number in the coming years.

With the rapid growth of this technology, your business should maximize it as part of your marketing campaign. Having your business be part of social media conversation can connect you to more customers than you would have thought.

Connect with Audience

With the help of social media platforms, it will be easier to know your audience and how they interact with your business. Like in Facebook, pages for social media have an available analytics platform where you can see the age, gender, location, and a lot of other information about your audience. With the demographic information you gain, you can understand the needs of your customer better and create campaigns that they will respond to better.

Improve Customer Service

Social media became the easiest way for customers to vent their feedback for certain products and directly talk to brands.  In this case, you can immediately address the complaints and apologize publicly to them. You can also reply to inquiries in real time. Interacting with your users online can build better brand trust and it could even be an opportunity to gain viral reach if you engage them creatively enough!

Target Local and Global

The best thing about social media is you can target local and global audience. If your business is offering products or services globally, you can target them using just one platform.

Brand Awareness

To drive more customers, your business must be familiar with people and what they talk about—that is what social media is all about. This is why social media is important for business. And if you have a new product to promote, all you need is an internet connect and a gadget and you can start engaging your audience on social media.

Social Media is a simple yet powerful way to market a business if done right. This platform is effective for small and big companies alike. If you’re interested it’s time to get started! Get intouch with iConcept SEO Philippines today.