SEO & COVID-19: Your Rankings should not be in Quarantine; SEO is the Vaccine
People are online more than ever in any period in recent history. Despite of the pandemic, you need your brand to stay on top of mind for searchers when they are settling on a purchase decision.
With that, here are the quickest tips for how to rank for COVID-19-related inquiries:
- Know what People are Typing in the Search Bar.
The simplest way to find which COVID-19 related keywords to rank is doing a keyword research. You want to discover words and phrases that people are looking for on Google where you can at least add your twist to make it applicable to your business. For example, instead of simply focusing on articles titled as “What is coronavirus?” or “Who are most at risk from COVID?”, it might be worth it to write an article that relates the pandemic to your business like “Fashion in the time of COVID” or “Online Malls Vanguard the New Normal”.
- Ask For comment.
If the goal of search engine optimization is to have your content appreciable for your target audience, understanding your audience is necessary to your search engine optimization technique. If you know the people who read your content, then you have insight on how they search and what they’re interested in.
One of the most immediate approaches to accumulate information about your audience is through conducting a survey with your clients as well as new visitors. Your audience can be a great source of some thoughts or ideas, and since you have just asked them what they’re interested in, you can be sure that they will have a reason to consume your content once it’s published.
- Create a Dedicated Coronavirus Page
If you find that your business has a lot Coronavirus-related inquiries, it makes sense to make a dedicated Coronavirus page.
In doing this, you can target short-tail and long-tail keywords while collecting all of this data on your site.
- Update FAQs on Your Website
A FAQ page is a spot for visitors to effectively find answers to their inquiries in a single place. With all the changes the pandemic has brought, are sure that your site is updated? You should update the information of your site if you have made changes to your business, if you have closed your office, added or removed certain services, and have other important issues that your audience needs to be privy to.
Review your current FAQ pages to see whether any of this information should be updated in line with new protocols that surround the COVID-19 pandemic.
- Publish More Content
Content drives people to your site and improves SEO, helping your website rank higher on search engine results pages. New and engaging content will carry new visitors to your site and keep old visitors coming. Your content can pull in visitors that might not have searched out your products or services previously, but might your content persuasive enough. Importantly, when making content related to COVID-19, ensure it is well- researched, precise, and new-worthy.
- Give Us A Call
Optimizing for search shouldn’t simply be the area of one or three specialists or teams – any role that interfaces with content have duties to the greater scheme of SEO. You may call us to help you and give you the best experience in SEO.