SEO 101: Terms and Definitions

| Search Engine Optimization

Whether you are new to or someone who just wants to refresh knowledge of search engine optimization, we have listed SEO terms and their definitions.

Affiliate Marketing.  A marketing program where an affiliate is paid by an advertiser for driving in traffic to the website.

Keyword/ Keyphrases.  Considered as the most important element of SEO because search engines begin the process as customers type them in the search bar.  Best strategies in choosing keyword phrases include something that touches a company’s unique value proposition, free of misspellings, and with geographical location.

Keyword density.  This refers to the frequency of usage of a keyword/ keyphrase on a given webpage.  Computed by dividing the number of times the keyword was used by the number of words in a page.

Meta description.   Another important element of SEO, Meta description tags should be written in a correct manner as it tells search engines what a website is about.

Link building.  To drive more traffic to a site and eventually improve search engine rankings, good way to do link building is through using social media, looking for directories in your industry and having a Youtube channel with your website URL in the profile.

Paid Link Building.  Done through websites that are willing to link back to a particular site for additional traffic and better ranking in exchange for a fee.

Search engine.  This includes the popular names like Google, Yahoo!, and Bing.  This is where millions of questions are being raised to everyday from people in any part of the world.

SERP (Search Engine Ranking Page).  This is the page where an inquirer is directed to after entering a keyword/keyphrase in the search bar.  This usually includes 10 results in it.

Social media.  This includes Facebook, Twitter, and the like.

White label SEO.  Better known as private label SEO, white label SEO allows an agency to use a different company in providing quality SEO services to clients.

PPC.  Also called “paid search,” Pay-Per-Click works by paying search engines every time a user clicks on your website.  This can be used to ensure instant placement at the top of search results.

SEM.  Marketing websites through search engines.  This is made possible through the combination of search engine optimization and pay-per-click.

Spamming.  This refers to the manipulation techniques made by some people solely aimed at making more visitors despite the website’s irrelevancy.  This includes automatic creation of “doorway” pages, keyword loading, false redirects, use of duplicate contents, and intentional misspelling of popular keywords or website names.

Cloaking.  One questionable practice that shows a webpage to a search engine different to what should be seen.

Black Hat SEO.  This term encompasses unaccepted SEO practices.

White Hat SEO.  This refers to the use of ethical SEO practices to drive more traffic and high ranking of a webpage.

Dynamic website.  A website whose content can be changed or updated by the admin.

Organic Search.  Results in a search engine naturally based on indexing and not a paid advertisement.

TLD.  Top Level Domain.  The main domain extensions are .com, ,net, and .org.

URL.  Uniform Resource Locator or simply web address.