Search Engine Optimization is comparatively like word of mouth; even though it’s free and has a high trust value, it takes a long time to get word around. On the other hand, Search Engine Marketing that includes Pay-per-click marketing and other Google AdWords products are like getting a commercial on TV, a plug on the radio, or a billboard on a busy highway—you pay to get seen by the right users in the vast internet space.
For your Google AdWords campaign, we begin by hearing out your objectives (Do you have a promo? Are you highlighting a new product or service? Are you trying to introduce your brand to a new demographic?) and then we can create content for it properly and find the most appropriate and relevant searches that will help your Google AdWords paid ads campaign reach the proper audience.
We compose the ad content for ad copies, create or modify the images for Display Ads, manage the budget, optimize the landing pages, and for every month that the campaign runs, we will provide you a comprehensive ad report with recommendations on where to calibrate the campaign or improve so you get the most for your budget.
Especially for new brands and those that are just recently trying to penetrate the internet market, getting search engine marketing services will help gain your website the traction it needs to have people start talking about it.