Google’s Broad Core Algorithm Update & What We Know So Far
Google just completed rolling out its core algorithm update this week, and this has created a buzz as the SEO community noticed a shift in rankings and traffic in the recent days. But what does this update mean, who gets impacted, and more importantly, what should you do about it? Here’s what we know so far.
What is Google’s Broad Core Algorithm all about?
In Google’s official statement, they explained that the broad core algorithm update is done to improve search results and that it is done several times per year.
This week we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains the same as in March, as we covered here: https://t.co/uPlEdSLHoX
— Google SearchLiaison (@searchliaison) August 1, 2018
But what is done exactly in the algorithm to improve search results?
As SearchEngineJournal puts it, a core update is “a tweak or change to the main algorithm itself.” Basically, Google changed the importance and weight of many ranking factors, thus affecting page rankings. However, there is no way to determine what exactly changed since the update is broad, unlike many of the named algorithms such as Penguin, Panda, and Pigeon that address specific issues.
What we know is that because of this update, some sites have experienced drops and gains in their rankings and traffic.
There’s no “fix” for pages that may perform less well other than to remain focused on building great content. Over time, it may be that your content may rise relative to other pages.
— Google SearchLiaison (@searchliaison) March 12, 2018
Who Gets Affected?
Since the algorithm update is a “global” one, it impacts all Google search results regardless of language or region. This means every niche and type of sites could have been affected. However, one finding points to some specific types of sites that gained and lost the most from this update.
Based on SearchEngineLand’s observation on survey data, multiple data companies, and SEO consultants, sites under medical and health niches as well as “Your Money Your Life” (YMYL) types experienced significant gains and losses from the said update. The same goes for the gaming and entertainment niches, too.
What Can You Do?
Google explained that there is nothing wrong with sites that experienced dropped in ranking. They assured that there is no quality issue here, so there is no need to make any technical changes to your website.
The search engine giant also furthered that there is “no fix” if your website saw a decline in ranking. However, Google suggested to continue working on improving your website. Webmasters should also create better content and provide a better overall user experience to your visitors.
Google Search Liaison Danny Sullivan also emphasized creating better content to do better with the broad core algorithm update. He suggested reviewing Google’s Quality Rater’s Guidelines to have great content.
Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That's like almost 200 pages of things to consider: https://t.co/pO3AHxFVrV
— Danny Sullivan (@dannysullivan) August 1, 2018
With the recent broad algorithm update, many websites saw significant gains and losses in rankings and traffic, specific of which are the medical, health, and YMYL niches. While Google tells us that there is no fix for websites that experienced a decline in performance, it suggests to continuously create better content and user experience that may lead to better site ranking.