Google Analytics Revealed: Facts about the Web Analytics Platform

| Google Analytics

All of us have either heard about or used Google Analytics—the Google’s web analytics platform; but how much do we really know about it? Here are ten interesting facts about Google Analytics you may not have known or heard of.

Google Analytics was banned!

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Germany banned Google Analytics in May 2011. Why? Because of an EU cookie law. The German government claimed that Google Analytics’ tracking of IP addresses is a violation of privacy.  Discussions have been done and websites are again allowed to use Google Analytics for site visitors tracking, only if they follow a few guidelines set by Germany’s Federal Data Protection Act.

There are about 200+ Google Partners

Currently, there are about 220 Google Analytics Certified Partners around the world. They are vetted by Google and have met rigorous qualification standards. These include agencies and consultancies who offer web analytics implementations, website testing, optimization services and analysis services.

Google Analytics Certified Partners are certified by Google as knowing the Google Analytics products in and out. Good thing to know that there are 220 certified partners out there ready to lend a hand.

Google Analytics is multilingual

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Google Analytics is fluent in 40 languages, available in Bulgarian, Catalan, simplified and traditional Chinese, Croatian, Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Norwegian, Polish, Portuguese (Brazil), Portuguese (Portugal), Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Thai, Turkish, Ukrainian, and Vietnamese. However, Analytics 360 is only available in seven (7) languages: English, French, German, Japanese, Portuguese (Brazil), Russian, and Spanish. Google analytics got your known language covered.

Google Analytics star sign is Scorpio

Google Analytics was launched in November 2005 after being acquired from Urchin. Urchin who? That leads us to the next fact…

Google Analytics is based on Urchin

Google Analytics was originally based on Urchin on Demand. Urchin was a web statistics analysis program developed by Urchin Software Corporation. It analyzed web server log file content and displayed the traffic information on that website based on log data.

In 1998, the owners Paul Muret and Scott Crosby decided to focus solely on their Urchin Software and Google saw the potential of data to create a better web, hence they bought the company in 2005.

There is a Man called Analytics Evangelist

In March 2007, Google hired their Analytics Evangelist that made Web Analytics and Google Analytics cool! Who is he? No other than who we called today the “Analytics Rock God”, Avinash Kaushik. He played an important role in transforming an intimidating, tech-heavy industry into a simple dish for marketers. Hands down!

10 MILLION HITS is the Limit

Ten million is the monthly page view limit for a website in Google Analytics. It is 10 million hits per month per property. Subject to Section 15 of Google Terms, Analytics is provided without charge for up to 10 million hits per month per account.

https://www.google.com/analytics/terms/us.html

A hit is generally a pageview or an event. A single session can have many hits. For premium Google Analytics accounts, the limit goes up to 1 BILLION hits per month. What about for more than 1 billion hits? For these scenarios, tiered pricing is also available. Basically, you can have up to 10M hits, per month, per property, before Google sends the bill.

Analytics Data can be retained forever

Starting May 25, 2018, webmasters can choose how long Analytics retain data before automatically deleting it.  And one good option is “Do not automatically expire”, which is a huge opportunity for marketers. This means that webmasters can have website’s traffic history available for their selected option, at a given time from Google Analytics; but when data reaches the end of the retention period, it will be deleted automatically on a monthly basis.

The whole selection is as follows:

  • 14 months
  • 26 months
  • 38 months
  • 50 months
  • Do not automatically expire

Check https://support.google.com/analytics/answer/7667196?hl=en for more details.

Cookies have an Expiration up to 2 years

It’s true! Google Analytics Cookies can last for up to two years. Cookies help Analytics identify a returning visitor after their first visit. It is amazing to know that Google Analytics Cookies have a lifetime which are as follows:

  • _utma, _utmv and _utmx cookies expire after 2 years from the last time visitor visited the site; every time a user re-visits the site, the cookie expiry date will be reset to last for another two years
  • _utmb cookie either expires after 30 minutes of inactivity on a website or at the end of a given day
  • _utmc cookie will expire as soon as a visitor closes the browser window
  • _utmz cookie expires after six months from the last time visitor visited the site

Up to 125K Profiles can be created in one single Goggle Login

A single Google Account Login can create up to 125,000 Google Analytics profile. Analytics let you have a total of 100 Analytics Account per each Google Login credential. Each Analytics account can have up to 50 properties and each property can have up to 25 views, which can equate to a total of 125,000 (100x50x25) profiles per Google Account.

You can contact your support representative if you need more properties or views.