Social Media Optimization

Looking and searching for Affordable Social Media Optimization ? “Why you should care about SMO?” SMO isn’t just about building a bigger social media presence for your brand. What is SMO ? Social media optimization (abbreviated as SMO) refers to the use of a number of social media outlets and communities to generate publicity to increase the awareness of […]

Social Media: It’s more than just “like,” “tweet,” “favorite,” and “share”

To a regular Juan dela Cruz, social media is a simple tool for interconnectivity.  But for a business owner, it is the next big thing. Social media technology encompasses content communities such as YouTube and social networking sites like Facebook and Twitter.  It can be fun or fierce, beneficial or destructive, and most notably it’s free! […]

Social Media and its effects to different aspects of life (Part 1)

Social media has become part of everyday life. In school, in the office, in different TV shows, everywhere, social media has affected our way of life. Authors Andreas Kaplan and Michael Haenlein defined social media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow […]

Social Media and its effects to different aspects of life (Part 2)

In our last post, we defined social media and its effects to marketing and politics. Now, let us explore the effects of social media in other aspects of life. Responsible use of social media is also something that we should discuss. At the end of this article, we provided the 10 Commandments of Social Media, a […]

Why Social Media is Important for Business

Social Media platforms have become windows for users to see what’s happening in the world. Many users are actively online to eternally scroll up for updates. According to Statista, social media users spent an average of 135 minutes on browsing, watching videos, and other online activity daily. In fact, in 2017, there are 2.46 billion […]