Will Session Ever Stop Being Confusing? A Quick Guide to Website Sessions

Session is possibly the most important metric you can pull on Google Analytics, yet many are confused on what it really means. Is it something that tells the real status of a website? Or a metric that is there only to make you feel good about how your SEO campaign is going? Let’s take a […]

Master the Skill of Proper Bounce Rate Interpretation and Make the Right Moves

Interpreting bounce rate is not as easy as it looks.  Novices have a hard time understanding this metric that sometimes leads to misinterpretations, leading to wrong business decisions. That’s not what we want. We want to accurately and properly interpret bounce rate for us to make the right business decisions. But before we arrive with […]

Google Analytics Revealed: Facts about the Web Analytics Platform

All of us have either heard about or used Google Analytics—the Google’s web analytics platform; but how much do we really know about it? Here are ten interesting facts about Google Analytics you may not have known or heard of. Google Analytics was banned! Germany banned Google Analytics in May 2011. Why? Because of an […]