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The internet is now the digital version of a marketplace, wherein websites on page one of search results are like physical stores in the most accessible and convenient place in the market. Being in this accessible place means people can easily see you, know you,...
It was confirmed  on Search Engine Land that Google had “several minor changes” applied last December 12 and 14. Maccabees Update is formerly known as Fred. Fred was first experienced last February 2017 when some sites have noticed a massive decrease on their traffic. The updates focus...
Not so long ago in 2011, a voice-operated application named SIRI short for Speech Interpretation and Recognition Interface was introduced by Apple. It was integrated into one of their phones , the iPhone 4s thru iOS5 which can do things such as placing phone calls, adding events to their...
Marketing your local business could be done in many ways but securing an effective listing should be your priority and that is where Google My Business (GMB) listing comes to play. Advantages of Claiming and Verifying your local Business in GMB Be seen locally As statistics...
Session is possibly the most important metric you can pull on Google Analytics, yet many are confused on what it really means. Is it something that tells the real status of a website? Or a metric that is there only to make you feel good...
Optimizing a website may seem easy to someone who hears what the general process entails but in practice, SEO campaigns take a lot of time and effort and you need to have plenty of patience and a good amount of understanding to deploy a strategy correctly. Accessible...
In our last post, we defined social media and its effects to marketing and politics. Now, let us explore the effects of social media in other aspects of life. Responsible use of social media is also something that we should discuss. At the end of this...
Social media has become part of everyday life. In school, in the office, in different TV shows, everywhere, social media has affected our way of life. Authors Andreas Kaplan and Michael Haenlein defined social media as a group of Internet-based applications that build on the...
The market is growing uncontrollably.  As the consumers necessitate more complex services, companies all over the world require more complex skills to make seemingly impossible things doable. In the online industry, for example, employees are required to acquire several competencies.  If you don’t update your...
This month, the nation celebrates the birth date of a national hero.  Born to an affluent family in Calamba Laguna, he has championed the hearts of Filipinos through his nationalistic spirit, something that is manifested in his written works and gentlemanly gestures. Dr. Jose Protacio Rizal...
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