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An approved running ad in a search engine such as Google is not effective if the text ads are not getting the right amount of impressions and clicks you expect your campaign to gain. The idea of running a PPC search network text ads campaign...
Google announced on their official blog about rolling out mobile-first indexing. After a year and half of experimentation, Google started to migrating sites that follow best practices for mobile-first indexing. Before, the algorithm for mobile results focused on the relevance of page’s content on the desktop version and...
Interpreting bounce rate is not as easy as it looks.  Novices have a hard time understanding this metric that sometimes leads to misinterpretations, leading to wrong business decisions. That’s not what we want. We want to accurately and properly interpret bounce rate for us to...
Have you ever experienced a sudden change of Title in the Google search? Have you asked yourself why did it happen? Maybe frustrations have gotten into you after logging into your website’s backend only to find out that nothing was changed. Imagine having a website...
Lighthouse is an automated tool used to audit and the quality of a website. It’s is been popular to webmasters and developers. And now, Google SEO Audit section is now enabled to run basic SEO audits. The report is divided into 5 sections: Performance, Progressive...
A user is casually searching the web for a place to buy a gadget online. He/She types  in “iphone for sale philippines” in the search box. The search engine fetches and retrieves a list of indexed websites offering such. Now, imagine your site be shown...
Have you tried searching the internet for a product or services followed by your location? Like “hair salon Manila”? What you’re doing is what we in SEO technically call “local search”. Local search engine optimization or Local SEO is about optimizing a website to ensure...
Have you seen this new update on Google Search result? Google updated its “People also search for” suggestion on the organic search. To see it, wait for your results to load, right click a result, open it in a new tab, go back to the...
With today’s advancement in technology where smartphones are becoming an essential part of every human being’s life; Google, the search engine giant, has been making moves to shift some of its focus on mobile search.   Outdated Algorithm As per Google’s post on their official...
A website with not much link juice should not be sending them out to places not beneficial to it and much more so if you are already an established website with a good reputation to be taken care of. That is where nofollow attribute could...
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