How SEO works

| Search Engine Optimization

You have probably tried searching for information about restaurant A, or hotel B, theme park C or an online store D. Result: FRUSTRATION. Why on earth weren’t you able to find the information you’re passionately looking for?

The answer: SEO. Let’s make it simple. The role of search engine optimization is to improve a webpage ranking in specific search engine results.

Whether it is for Google, Yahoo! or Bing, business owners ought to be prepared in a tough quest for the top ranking. An SEO specialist’s task is to analyze and structure web pages in such a way that search engines easily discover and index them.

Once the SEO specialist’s specific tasks (meta tags, “keywording”, content writing, etc.) are done, search engines usually use programs called “crawlers”, “spiders”, or “robots” to follow the links from one page to another. Then, they download a copy of each one it finds, analyze, and index them.

If you’re lucky enough to get your web pages SEOed by a real expert and various engines find it creditable, these are added to a database. So next time a visitor searches for your business details, he probably gets to see yours easily. And as you land the first few pages of SE results for relevant keywords, chances are, you’ll receive more online visitors which later translates to sales.

True answers on how indexing and page ranking routines are done are said to be top secrets of search engines. Add to this their constant improvement of the process, thus making it more difficult to predict.

It is important as well to remember that SEO bears no instant results. It is a long-term strategy that is why finding a partner in optimizing your web pages is crucial.

SEO Facts:

While waiting for the fruits of collaborative efforts, read on the following trivia related to SEO. Search. Enquire. Obtain.

FACT No. 1: Nobody stays on top of the list forever.

Just like you, millions of competitions desire to enjoy the top spot of search engine results page. And, search engines continue to update their database on a regular basis. That’s why it is safe to stay with an SEO provider so long as he is providing you good results.

FACT No. 2: Google can now crawl and index contents in Flash

Google is said to be capable of indexing up to 18 types of file (PDF, Postscript, .atom, .rss, .dwf) except contents embedded in Flash. That was then. According to Michael Marshall, creator of ThemeMaster, contents in Flash can now be crawled and indexed by Google. He said that in searching files in the said format, enter the search term and use the filetype operator to restrict your search to file extension “.swf”. (ei, Best Free Banner Exchange Market” filetype:swf)

FACT No. 3: Search engine robots can’t read images easily

It may be hard for search engines to read images and even text in images. However there’s a way: using alternative attribute or alternative text to help search engines to understand what the image is all about.

FACT No. 4: Changing Google’s SafeSearch filtering may change the search results

FACT No. 5: User-appealing websites are also appealing to search engines. So, next time you consider redesigning your webpages, search for a company who knows how to craft your website and make it both user and search engine-friendly at the same time.