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Social media has become part of everyday life. In school, in the office, in different TV shows, everywhere, social media has affected our way of life. Authors Andreas Kaplan and Michael Haenlein defined social media as a group of Internet-based applications that build on the...
The market is growing uncontrollably.  As the consumers necessitate more complex services, companies all over the world require more complex skills to make seemingly impossible things doable. In the online industry, for example, employees are required to acquire several competencies.  If you don’t update your...
This month, the nation celebrates the birth date of a national hero.  Born to an affluent family in Calamba Laguna, he has championed the hearts of Filipinos through his nationalistic spirit, something that is manifested in his written works and gentlemanly gestures. Dr. Jose Protacio Rizal...
What your webmaster should avoid doing in your site Google’s announcement of another search algorithm update – called Penguin update – drew negative comments from webmasters around the world with some claiming that the updates have taken a lot from them. On April 24, 2012, Google’s Matt...
SEOpolitics [pronounced see-o-politics] is a term used to describe the role of search engine optimization in winning the votes of the people.  SEO is not new in the Philippines, but only few companies have maximized the potentials of this strategy. During the election season flyers,...
Business will always be business. But, a business owner is capable of doing more than just making his/her businesses thrive.  This is called corporate social responsibility and luckily, it can be integrated in a businessman’s briefcase. When trying to achieve something, try to link it...
Contrary to what Google Engineer Matt Cutts said in 2009, websites proven of using over search engine optimization techniques will now be penalized. Overuse of SEO pertains to excessive use of keywords and maze-like hyperlinks. The announcement was made early March in a panel discussion...
To a regular Juan dela Cruz, social media is a simple tool for interconnectivity.  But for a business owner, it is the next big thing. Social media technology encompasses content communities such as YouTube and social networking sites like Facebook and Twitter.  It can be fun...
How do you define investment?  A novice one would say buying a dream property such as house, car, or jewelry.  But, for an experienced business owner, SEO is an investment worth the money. Search Engine Optimization is not uncommon for entrepreneurs who are eagle-eyed on...
It needs not cost you a fortune to get optimized When searching for an SEO consultant, customers would first consider the quality of service that a company offers.  Then they would compare quotes from various SEO companies and the best provider wins.  Too often, pricing is...
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