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All of us have either heard about or used Google Analytics—the Google’s web analytics platform; but how much do we really know about it? Here are ten interesting facts about Google Analytics you may not have known or heard of. Google Analytics was banned! Germany...
Few days ago, many webmasters have received a notification from Google about their newest algorithm, the Mobile First Index. To be exact, the roll out came had happened a few months earlier but it is only this week that Google started sending e-mails to inform...
You created a website for your business to make it visible to your customer online, yet it is not available on Google or Bing when you type your company name or even pasting the URL on the search bar. The short of the matter is,...
An approved running ad in a search engine such as Google is not effective if the text ads are not getting the right amount of impressions and clicks you expect your campaign to gain. The idea of running a PPC search network text ads campaign...
Google announced on their official blog about rolling out mobile-first indexing. After a year and half of experimentation, Google started to migrating sites that follow best practices for mobile-first indexing. Before, the algorithm for mobile results focused on the relevance of page’s content on the desktop version and...
Interpreting bounce rate is not as easy as it looks.  Novices have a hard time understanding this metric that sometimes leads to misinterpretations, leading to wrong business decisions. That’s not what we want. We want to accurately and properly interpret bounce rate for us to...
Have you ever experienced a sudden change of Title in the Google search? Have you asked yourself why did it happen? Maybe frustrations have gotten into you after logging into your website’s backend only to find out that nothing was changed. Imagine having a website...
Lighthouse is an automated tool used to audit and the quality of a website. It’s is been popular to webmasters and developers. And now, Google SEO Audit section is now enabled to run basic SEO audits. The report is divided into 5 sections: Performance, Progressive...
A user is casually searching the web for a place to buy a gadget online. He/She types  in “iphone for sale philippines” in the search box. The search engine fetches and retrieves a list of indexed websites offering such. Now, imagine your site be shown...
Have you tried searching the internet for a product or services followed by your location? Like “hair salon Manila”? What you’re doing is what we in SEO technically call “local search”. Local search engine optimization or Local SEO is about optimizing a website to ensure...
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